The BeerTender, a beer storing-and-pouring product made by Heineken in conjunction with appliance manufacturer Krups, has long been a favorite across Europe but hasn’t ever succesfully made the trip stateside. That is, until now.
Krups announced today in a press release that,
“San Francisco-based Williams-Sonoma Inc. will begin offering the BeerTender March 1, and other stores nationwide will have it April 1.”
The glossy black device boasts a proud LCD display which allows consumers to read the contents’ temperature, as well as a guage letting you know when the beer is running low. The BeerTender is meant to house a 5-liter keg (like those offered all over Maine by Gritty McDuffs) and can keep the beer inside tasting fresh for 30 days at a proper temperature.
Although it will be available nation-wide by April, alas the BeerTender isn’t for everyone. The suggested retail value? a mere $400.
[tags]BeerTender, beer, Krups, Kegerator, Heineken[/tags]
Hi and welcome to Blog About Beer. My name is Logan and I live just north of Portland, Oregon, a city that has more craft breweries than any other in the US. I'm a full time marketer, blogger, and dad to the most beautiful girl in the world. I'm also a homebrewing and craft beer fanatic.
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http://www.thesharkbook.com/blog/labels/Beer%20cozy.html
Surely, the device cannot compete with that above…
It doesn’t. But I’d already written about that weeks ago: here