Mobil Advertising from Deschutes Brewery’s Big Barrel

Thirsty Oregonians (Oregonites?) gather around the Deschutes Brewery Big Barrel at the brewery in Bend Oregon Tuesday. The wooden-barrel-on-wheels has 16 taps serving eight Deschutes Brewery ales. The mobile beer barrel served Bend-otans (ahh I give up…) before heading to Portland; after which it will travel to Seattle, where the brewery will park at the Seattle Oktoberfest on Sept. 21.

Following Seattle’s Oktoberfest celebration, the berral-mobil will tour Seattle for six weeks in a marketing effort to promote Deschutes Brewery through word-of-mouth advertising and press coverage.