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There has been much debate lately on the state of cask beer around the world. Some sources saying cask beer is in great decline, while others are heralding its comeback. But regardless of where you stand, this should come as good news:
Greene King, the well-known English retailer & brewery, is piloting a new premium chilled cask beer called St. Edmunds to target men and women who are exploring new styles of beer, other than lager. The new chilled beer, served below six degrees Celsius (about 43° Fahrenheit), is being rolled out across 100 selected pubs in south east England over a three month trial period, beginning this November.
Greene King managing director Justin Adams said the new product aimed to reinvigorate the declining casked ale market by creating an ale with a “gold, fresh, crisp finish” and “provide a great consumer experience by giving more theatre”.
The taps are at bar level to make more of a feature and give customers the choice of either having a ‘southern’ pour (with a head) or a ‘northern’ pour (without a head) - terms used to describe pouring styles across the UK.
Sarah Brindley, portfolio and innovation controller at Greene King, said:
“St Edmunds was chosen to marry contemporary with traditional heritage.”
She explained the brewer chose to name the beer after where it is brewed in Bury, St Edmunds to “root its provenance” and “credibility for the brand”.
The launch of St Edmunds will be marketed with point of sale activity and extensive training support (needed to properly dispense complicated cask ales).
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So, I’m going to have to take a few days off from posting, as I spent this evening in the ER getting some stitches in my left index finger (I was cutting a loaf of bread for dinner, if you’re wondering) and it’s making typing rather tough (I’m chicken-pecking my way through this and pressing ‘backspace’ a lot). So anyway, sorry for the delay and please check back in a few days–when the bulky bandages come off–for all the latest beer news & notes.
Cheers,
Luke
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According to an article which came over the Google newswire this afternoon, in a mountainous hot spring resort just a day trip from Tokyo, a spa park is offering a bathtub, shaped like a beer mug, filled with heated amber water and white foam with the aroma of hops and barley.
The spa, Hakone Kowakien Yunessun, is also pouring and spraying real beer into the bath and onto the customers three times a day (as seen in the photo above). The facility says the beer bath moisturises and cleanses the skin.
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That’s right, you read correctly - this right here, these words you’re currently reading, is Blog About Beer’s 100th post. In less than a month, we’ve covered everything from the apparent health benefits of Guinness, to Paris Hilton being banned from this year’s Oktoberfest Celebrations, to the environmentally friendly steps being taken by breweries like Alaskan Brewing Co., Peaks Organic, and Sierra Nevada Brewing; pretty impressive for just a month’s worth of work. So anyway, I’ve been trying to think all evening of a way to celebrate and I think I’ve finally thought of something worthwhile: 5 reasons you should learn to homebrew. Now, I’m assuming that, if you frequent blogs like this one, you probably all ready do dabble in the art of brewing your own; but if you don’t, there’s never been a better time to learn.
1. Hey, it’s cheaper than buying (good) commercial beer. Brewing in 5 gallon (or more) batches, will cost you less than a dollar a bottle.
2. Nothing creates a greater appreciation for craft brewing, than brewing your own. When you slave over your own batch of beer, when you worry about how it will turn out, whether your friends and family will enjoy it, when you wait ever so patiently for the aging process to be over, you quickly grow to understand and respect the brewing process as a whole.
3. There’s nothing quite like drinking the fruits of your own labor.
4. There is a great sense of community among home brewers. They share recipes, stories, tips & tricks freely; they brew together and encourage the growth and learning everyone who brews.
5. Lastly - let’s face it, brewing your own beer is pretty damn cool.
Check out our links page for links to great homebrew-related sites with forums and products & kits to get you started (as well as ingredients, for advanced brewing) and get out there and start brewing. There’s no time like the present to kick start the best hobby you’ll ever have! Cheers.
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Blogaboutbeer.com just keeps growing and growing!
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Although not directly beer-related (although she’s as big a fan of a good craft brew as any woman I’ve met), I recently had the oppertunity to sit down with Kaitlin Sweeney, lead singer of Kaitlin Sweeney and the Law, who, as any native of the country’s first state can tell you, not only tears up the stage but is a staple of many of the Mid-Atlantic region’s best brewpubs & bars.
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