In the world of advertising, the most successful campaigns are those that are really “outside the box” (I mean, how many of you have memorized the ads above the urinal or inside the bathroom stall of your local watering hole? Thought so.). So, with that in mind, this new Trojan brand condom ad campaign is pure genius.

Trojan has begun placing ads in the bottom of pint glasses:

And, from an outsider’s standpoint, the bottom of your pint glass is made to look like a pig’s nose when your beer is tipped upwards to drink (an obvious reference to the current Trojan TV ad campaign):

The truth is — as completely unavoidable as advertising is quickly becoming — if you’re out at a bar, on the prowl, and a few beers deep, maybe a quick reminder to buy a condom isn’t such a bad thing…

source: “A Condom in my Beer” [HolyJuan]

I’ve always been a fan of Simple Shoes’ ads but this one takes the cake!

The Boston-based advertising agency Arnold Worldwide created this cheeky “A World of Beer” flags ad campaign for The Sunset Grill and Tap in Allston, Massachusetts.

Belgium

Brazil

Japan

via neatorama (thanks Wren!)

[tags]beer, advertising[/tags]

A co-worker of mine sent me the following ad this morning and it was too good not to share. A Schlitz ad from the 1930s featuring the “the new aluminum Softop can”! …Some day all beer cans will open this easy!

[tags]beer, advertising, beer ad, Schlitz[/tags]

A beer that was once both respectable & fashionable, Stella Artois has no doubt lost some of its glamour. But Britain’s Telegraph reports today, in an effort to reclaim its glory, the beer will soon be undergoing a major change – before long, the beer will be known simply as Artois (and then simply as some weird symbol after that). According to the article which appeared in the Telegraph,

The beer has been derided by a judge who said it was a a word he heard too often in his courtroom when dealing with drunk young men.

The company hopes the name change, coupled with a re-branding marketing kick, will help shed the new-found negative stigma and help Artois find its place atop the thrown once more.