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	<title>Blog About Beer &#187; Brewery Q&amp;A</title>
	<atom:link href="http://www.blogaboutbeer.com/brewery-qa/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.blogaboutbeer.com</link>
	<description>The Funnest Beer Blog on the Interwebs</description>
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		<title>A Conversation With Craft Beer Pioneer Fritz Maytag</title>
		<link>http://www.blogaboutbeer.com/a-conversation-with-craft-beer-pioneer-fritz-maytag/</link>
		<comments>http://www.blogaboutbeer.com/a-conversation-with-craft-beer-pioneer-fritz-maytag/#comments</comments>
		<pubDate>Thu, 09 Dec 2010 17:38:30 +0000</pubDate>
		<dc:creator>Logan</dc:creator>
				<category><![CDATA[Brewery Q&A]]></category>

		<guid isPermaLink="false">http://www.blogaboutbeer.com/?p=2144</guid>
		<description><![CDATA[I came across this video from Reason.TV with Fritz Maytag, owner of Anchor Brewing and thought you might enjoy it. Anchor Brewing  is one of the original US craft breweries and Fritz&#8217;s story is pretty interesting.]]></description>
			<content:encoded><![CDATA[<p></p><p>I came across this video from Reason.TV with Fritz Maytag, owner of <a href="http://www.anchorbrewing.com/">Anchor Brewing</a> and thought you might enjoy it. Anchor Brewing  is one of the original US craft breweries and Fritz&#8217;s story is pretty interesting.</p>
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		<title>Check me out at DrinkWithTheWench.com</title>
		<link>http://www.blogaboutbeer.com/check-me-out-at-drinkwiththewench-com/</link>
		<comments>http://www.blogaboutbeer.com/check-me-out-at-drinkwiththewench-com/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 21:03:57 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Brewery Q&A]]></category>
		<category><![CDATA[Fun Beer Stuff]]></category>

		<guid isPermaLink="false">http://www.blogaboutbeer.com/?p=1362</guid>
		<description><![CDATA[If you want to learn more about yours truly than you ever thought you needed to, then check out the interview I just did with good friend and fellow beer blogger, Ashley &#8220;The Beer Wench&#8221; Routson over at her blog, DrinkWithTheWench.com (click here for the interview). For those just coming here for the first time [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><img class="alignleft" style="margin: 5px;" src="http://drinkwiththewench.com/wp-content/uploads/2010/02/beer-wench1-255x300.png" alt="" width="204" height="240" />If you want to learn more about yours truly than you ever thought you needed to, then check out <a title="drinkwiththewench.com/?p=3589" href="http://drinkwiththewench.com/?p=3589" target="_blank">the interview I just did</a> with good friend and fellow beer blogger, Ashley &#8220;The Beer Wench&#8221; Routson over at her blog, <a title="drinkwiththewench.com" href="http://drinkwiththewench.com/" target="_blank">DrinkWithTheWench.com</a> (<a title="drinkwiththewench.com/?p=3589" href="http://drinkwiththewench.com/?p=3589" target="_blank">click here for the interview</a>).</p>
<p>For those just coming here for the first time from her site: welcome, thanks for visiting. Please make yourselves at home.</p>
<p>And for my readers unfamiliar with <a title="drinkwiththewench.com" href="http://drinkwiththewench.com/" target="_blank">DrinkWithTheWench.com</a>, check it out &#8211; Ashley is far more talented and better looking than my goofy ass!</p>
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		<title>Get Yourself a Hooker: a Tour of Thomas Hooker Brewing</title>
		<link>http://www.blogaboutbeer.com/get-yourself-a-hooker-a-tour-of-thomas-hooker-brewing/</link>
		<comments>http://www.blogaboutbeer.com/get-yourself-a-hooker-a-tour-of-thomas-hooker-brewing/#comments</comments>
		<pubDate>Sat, 25 Oct 2008 22:14:00 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Beer News]]></category>
		<category><![CDATA[Brewery Q&A]]></category>

		<guid isPermaLink="false">http://www.blogaboutbeer.com/?p=516</guid>
		<description><![CDATA[I was lucky enough to be able to pay a visit to the Thomas Hooker Brewery in Bloomfield Connecticut this past week and it was definitely a trip well worth the while. One I can recommend to anyone who finds themselves in the greater-Hartford area. Outside the brewery Thomas Hooker &#8212; which began in 1997 [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>I was lucky enough to be able to pay a visit to the <a title="hookerbeer.com" href="http://www.hookerbeer.com/" target="_blank">Thomas Hooker Brewery</a> in Bloomfield Connecticut this past week and it was definitely a trip well worth the while. One I can recommend to anyone who finds themselves in the greater-Hartford area.</p>
<p><img src="/wp-content/uploads/2008/10/hooker-tower.jpg" alt="Thomas Hooker" width="422" height="318" /><br />
<span style="color: #808080;">Outside the brewery</span></p>
<p>Thomas Hooker &#8212; which began in 1997 as the brewing arm of the Trout Brook Brew Pub &#8212; was bought a little more than a year ago by the current ownership; lead by president Curt Cameron and brewmaster Jay Ramos. Since acquiring the brewery, Curt &amp; Jay have moved the brewery from a small-scale operation in Hartford to the current 8,000 square foot facility in Bloomfield and expanded distribution to included New York City and Eastern Pennsylvania, Rhode Island, and Maine. The result has been a nearly 100% growth, being named as the 73rd best brewer in the world by RateBeer.com, and ranked number 15 in the top 50 American Micro Breweries by the Beer Advocate.</p>
<p><img src="/wp-content/uploads/2008/10/curt.jpg" alt="Thomas Hooker" width="422" height="318" /><br />
<span style="color: #808080;">Curt pouring samples</span></p>
<p>While at the brewery, I was lucky enough to sample five of the company&#8217;s ten beers &#8211; the American Pale Ale, their Octoberfest, the Munich-style Lager, the Watermelon Ale, and the Liberator Doppelbock. All were delicious but I was especially struck by the Octoberfest, and apparently I wasn&#8217;t the only one &#8211; Curt had just found out a few days prior to my visit that their Octoberfest was <a href="http://www.nytimes.com/2008/10/01/dining/01wine.html?pagewanted=2&amp;_r=1&amp;partner=permalink&amp;exprod=permalink" target="_blank">named the best Octoberfest in the world </a>out of 24 beers sampled (including those from this year&#8217;s official Octoberfest in Germany) by the New York Times. <a href="http://www.nytimes.com/2008/10/01/dining/01wine.html?pagewanted=2&amp;_r=1&amp;partner=permalink&amp;exprod=permalink" target="_blank">Say<em>s The Times</em></a>,</p>
<blockquote><p>The No. 1 beer, Octoberfest from Thomas Hooker, was beautifully balanced with each flavor component melding into a delicious, refreshing whole. If you ponder each sip, as we did in our tasting, you might remark on the malt aromas or the way the bitterness of the hops contributes to a clean, crisp feeling in the mouth after you swallow. But if you are polishing off a bottle at a party, or simply having a conversation with a friend or watching a ballgame, you would simply notice how enjoyable the beer was and reach for another.</p></blockquote>
<p>While some so called &#8220;beer elitists&#8221; have called Curt &#8220;an asshole&#8221; (see, toldya so <img src='http://www.blogaboutbeer.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' />  ) we had a great time and Curt, Jay and Steve (their new assistant brewer whom they stole from Allagash here in Portland) were very generous hosts. If you live in the area or are ever nearby on business, definitely pay their brewery a visit &#8211; check the place out, pick up a growler (for a very affordable $10) or a t-shirt (all of which had clever &#8220;hooker&#8221; puns on them) and try a few free samples.</p>
<p><img src="/wp-content/uploads/2008/10/hooker-brewery.jpg" alt="Thomas Hooker" width="422" height="318" /><br />
<span style="color: #808080;">Jay and Steve hard at work</span></p>
<p>Thanks again for having me Gentlemen, congrats on the recent successes and I wish you many more to come! Cheers!</p>
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		<title>Photo Tour of the Magic Hat Brewery</title>
		<link>http://www.blogaboutbeer.com/photo-tour-of-the-magic-hat-brewery/</link>
		<comments>http://www.blogaboutbeer.com/photo-tour-of-the-magic-hat-brewery/#comments</comments>
		<pubDate>Sat, 27 Sep 2008 22:27:17 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Beer News]]></category>
		<category><![CDATA[Brewery Q&A]]></category>
		<category><![CDATA[Fun Beer Stuff]]></category>

		<guid isPermaLink="false">http://www.blogaboutbeer.com/?p=482</guid>
		<description><![CDATA[Last week during a visit to Burlington, Vermont we were lucky enough to get a tour of the Magic Hat brewery (which I later learned isn&#8217;t really done right now due to the on-going construction). Our tour guide Chris showed us around, let us taste lots of great beer from Magic Hat and their organic [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Last week during a visit to Burlington, Vermont we were lucky enough to get a tour of the Magic Hat brewery (which I later learned isn&#8217;t really done right now due to the on-going construction). Our tour guide Chris showed us around, let us taste lots of great beer from Magic Hat and their organic off-shoot Orlio; we learned all about <a href="http://www.blogaboutbeer.com/2008/02/21/magic-hat-brewing-is-biggering-biggering/" target="_blank">their current expansions</a> &#8212; upgrading from a 150 barrel system to a 300 barrel system, a new much faster bottling line, and more &#8212; and the reorganizations of the company due to <a href="http://www.blogaboutbeer.com/2008/04/29/magic-hat-plans-to-purchase-pyramid-what-it-means-to-us/" target="_blank">the recent aquisition</a> of Seattle&#8217;s <a title="www.pyramidbrew.com" href="http://www.pyramidbrew.com/home.php" target="_blank">Pyramid Brewing Co</a>. (including a new distribution of Pyramid on the East Coast! and vice versa); and got to pocket a couple of growlers to take home with us. If you find yourself in the Burlington area &#8212; once the construction is complete &#8212; stop into Magic Hat for a tour. In the meantime, be sure and check out their all-new artifactory full of small-batch beers you can only find there and lots of sweet schwag. For a first-hand account of the brewery inside and out, check out the slideshow of the pictures I took while on the inside:</p>
<p><center>
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		<title>Interview with Russian River&#8217;s Funky Brewer on Chow.com</title>
		<link>http://www.blogaboutbeer.com/interview-with-russian-rivers-funky-brewer-on-chowcom/</link>
		<comments>http://www.blogaboutbeer.com/interview-with-russian-rivers-funky-brewer-on-chowcom/#comments</comments>
		<pubDate>Wed, 24 Sep 2008 21:14:06 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Brewery Q&A]]></category>
		<category><![CDATA[Fun Beer Stuff]]></category>

		<guid isPermaLink="false">http://www.blogaboutbeer.com/?p=479</guid>
		<description><![CDATA[I&#8217;m stopped half-way between some high school visits in Northern Connecticut and some mini college fairs in southern Massachusetts but I wanted to point out an interview with Russian River Brewing Company’s Vinnie Cilurzo on CHOW.com. Vinnie Cilurzo is regarded as one of the most innovative microbrewers in the country. He’s often credited with inventing [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>I&#8217;m stopped half-way between some high school visits in Northern Connecticut and some mini college fairs in southern Massachusetts but I wanted to point out an interview with <a title="russianriverbrewing.com" href="http://russianriverbrewing.com/" target="_blank">Russian River Brewing Company’s</a> Vinnie Cilurzo on CHOW.com.</p>
<blockquote><p>Vinnie Cilurzo is regarded as one of the most innovative microbrewers in the country. He’s often credited with inventing the Double <span class="caps">IPA</span>, an ultrahoppy style that’s become extremely popular among craft-beer drinkers. More recently, Cilurzo has joined a handful of maverick American brewers in making Belgian-style ales fermented with an aggressive yeast called <em>Brettanomyces.</em> He’s also aging beer in old wine barrels, and adding strains of bacteria that impart sour flavors. He calls the results “funky beers,” and judging by the <a href="http://russianriverbrewing.com/web/awards.html">awards</a> they’re racking up, they may just prove to be the future of American brewing.</p></blockquote>
<p>To read the full question &amp; answer interview with Cilurzo, <a href="http://www.chow.com/stories/11309" target="_blank">check out the CHOW interview here</a>. Cheers.</p>
<blockquote><p><span class="author_inline"> </span></p></blockquote>
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		<title>An Interview with Sierra Nevada Brewing Co.</title>
		<link>http://www.blogaboutbeer.com/an-interview-with-sierra-nevada-brewing-co/</link>
		<comments>http://www.blogaboutbeer.com/an-interview-with-sierra-nevada-brewing-co/#comments</comments>
		<pubDate>Tue, 16 Oct 2007 01:49:04 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Brewery Q&A]]></category>
		<category><![CDATA[Green & Organic Beer]]></category>

		<guid isPermaLink="false">http://www.blogaboutbeer.com/2007/10/15/an-interview-with-sierra-nevada-brewing-co/</guid>
		<description><![CDATA[This evening I got to chat with Cheri Chastain, the Sustainability Coordinator at Sierra Nevada Brewing Co., about their ongoing efforts to reach complete sustainability at their brewery, and to do their part to help our environment. Here is a transcript of our conversation: What do you do at Sierra Nevada? My current official title is Sustainability [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>This evening I got to chat with Cheri Chastain, the Sustainability Coordinator at <a target="_blank" href="http://www.sierranevada.com/">Sierra Nevada Brewing Co</a>., about their ongoing efforts to reach complete <a target="_blank" href="http://en.wikipedia.org/wiki/Sustainability">sustainability</a> at their brewery, and to do their part to help our environment. Here is a transcript of our conversation:</p>
<ul>
<li><strong>What do you do at Sierra Nevada?</strong><br />
My current official title is <em>Sustainability Coordinator</em>; I coordinate our recycling program, I oversee our energy &amp; water conservation programs, our storm drainage program, our green house gas emissions reports – really, anything related to the environment comes back to me. It keeps me pretty busy.</li>
<li><strong>How did you end up at Sierra Nevada?<br />
</strong>Actually, I was hired as the Recycling Assistant. I went from there to Coordinator, and really it just mushroomed from there. They figured that “Sustainability” captured all of what I was doing. At the time, I didn’t have any brewing experience but I wrote my masters’ thesis on sustainability and it was certainly something I was passionate about. So when it turned out that Sierra Nevada was hiring, I jumped at the chance; it’s worked out really well.<img align="right" width="249" src="http://www.energy.ca.gov/distgen/installations/images/sierranevadabrew.jpg" alt="Installation of a fuel cell at the Sierra Nevada Brewing Co." height="238" style="width: 249px; height: 238px" title="Installation of a fuel cell at the Sierra Nevada Brewing Co." /></li>
<li><strong>What is your favorite part about working at a brewery?</strong><br />
Brewing produces such a wonderful product to begin with, and any opportunity I can have to make that product sustainable is awesome. I would want to work towards sustainability where ever I was but brewing, unlike other places I might have ended up, is not a dry industry, so to speak; it’s a fun industry to be in.</li>
<li><strong>I’ve read everywhere recently that Sierra Nevada Brewing is in the process of “going green”; what exactly does that mean for you guys?</strong><br />
Honestly, our owner Ken Grossman has run the brewery in a “green” fashion from the beginning. Sierra Nevada was founded using recycled dairy equipment for our brewing process; we’ve always been driven by using what’s all ready readily available to us and we’ve maintained that to this day. A lot of what we do is simply just our culture and what we do here. We’ve been working on being good environmental stewards from the beginning; it’s something we’ve done since the brewery was founded in 1979.</li>
<li><strong>What steps are you taking to become sustainable?</strong><br />
We have so many projects going on, but refining our energy process is one of the biggest; brewing takes lots of energy, largely in the form of heat. At first we worked on our lighting control systems; increasing efficiency and conservation in lighting throughout our facilities. We also have four new fuel cells on site, which produce one megawatt of power, through a blend of natural gas and methane, which is produced on site. It’s really a closed loop with the feedstock we have in our backyard. We also have brand new solar panels covering our parking lot, which produce an additional ½ megawatt of power, and we just signed a contract to begin instillation in the coming months of another megawatt of solar power on our warehouse rooftop, as well.<img align="right" width="365" src="http://www.sierranevada.com/environment/images/C02.jpg" alt="Sierra Nevada's C02 Conservation System" height="223" style="width: 365px; height: 223px" title="Sierra Nevada's C02 Conservation System" /></p>
<p>These are the biggest things that a lot of people are talking about, but we have countless other things going on here, too. We have installed a C02 conservation system to capture the C02 released during brewing, which we later reuse throughout the brewing process – from cleaning tubes to running the bottling lines, etc. We have a water treatment plant on-site; we treat all of our water before we release it into the sewers. Sierra Nevada is also researching using our used water for irrigation; I’m Working really hard to reduce our water consumption. We’ve already reduced our water usage to about half of the level used in traditional brewing practices. I’ve also focused on heat recovery because heat is such a big part of brewing. We have Heat Recovery Systems in place in 3 different spots in our brewery—on our kettles, on the new fuel cells, and on our boilers—which reduce the demand on each for heat.</li>
</ul>
<p><img align="left" width="241" src="http://www.sierranevada.com/environment/images/uni_inside.jpg" alt="Water treatment plant at the Sierra Nevada Brewery" height="358" style="width: 241px; height: 358px" title="Water treatment plant at the Sierra Nevada Brewery" />Let’s see, what else… We have an amazing recycling program – in 2006 we diverted 97.8% of our total waste, a large portion of which was spent grains &amp; yeast which we sent to local feed lots to be used as a food additive. We even have a heard of cattle here on site that is completely organically pasture raised (which is where the methane used in our fuel cells comes from). The reality is there is not just one silver bullet that will solve all of our environmental issues, but more like 1000 silver B.B.s.</p>
<p>Sierra Nevada has even made efforts to reduce the waste generated through transportation to our brewery – We recently started bringing in our grain from Canada by rail rather than truck, which is less hazardous. Currently the grain is taken to about 10 miles from our brewery by rail and then driven the rest of the way, but soon that distance will be down to two miles away. Even our fork lifts are electric; we’re trying. There are so many things that we still could be doing, it’s always going to be an ongoing process.</p>
<ul>
<li><strong>I know that many “green” companies go through a certification program; did Sierra Nevada go through something similar and, if so, what was the certification process like?</strong><br />
Unfortunately there is no certification program for breweries at this time. That being said, a lot of breweries across the country are doing a lot of different things, as far as sustainability is concerned, but I think we’ve really taken the lead on many things – energy conservation for one. Reaching sustainability is an intensive venture to take on; it takes an enormous amount of time and capital.</li>
<li><strong>If it is such an intensive project to undertake, why do it? Besides the obvious impact on the environment, have you found any other benefits to sustainability?</strong><br />
I think it’s actually easier for the smaller breweries to take on green initiatives. For instance, although it may be expensive initially, if you can cut your water usage and waste output in half, you cut your bills in half. All of the steps we’ve taken have turned out to be very economical in the end; breweries can take advantage of this, even if just out of necessity. It’s simple really; if you reduce usage, if you produce less waste, you don’t have to purchase as much; if you use fewer boxes, you need fewer boxes. It just makes sense on so many levels.</li>
<li><strong>With all of these initiatives in place, what&#8217;s next for Sierra Nevada Brewing?</strong><br />
Oh God, so many different things. We’re doing so much already but there are still so many opportunities. The water is a big thing, not having so much waste water. Energy is another big thing; I have to find ways to reduce our energy consumption. Last year we joined <em><a target="_blank" href="http://www.climateregistry.org">The California Climate Action Registry</a></em> where we voluntarily report our greenhouse gas emissions. It’s a great jumping off point to look at ways we can reduce our waste from our boilers, for example. All these goals to “going green” that people are throwing out—from being carbon neutral to reducing waste, etc.—really are great goals to have, and I’m sure we’ll peruse many of them.</li>
</ul>
<p>-</p>
<p><center><a target="new" href="http://click.linksynergy.com/fs-bin/click?id=UewEBIQWG0w&amp;offerid=59639.10000003&amp;subid=0&amp;type=4"><img border="0" src="http://ad.linksynergy.com/fs-bin/show?id=UewEBIQWG0w&amp;bids=59639.10000003&amp;subid=0&amp;type=4&amp;gridnum=1" alt="Cuban Crafters Cigars" /></a></center></p>
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		<title>Interview with the Alaskan Brewing Co.</title>
		<link>http://www.blogaboutbeer.com/interview-with-the-alaskan-brewing-co/</link>
		<comments>http://www.blogaboutbeer.com/interview-with-the-alaskan-brewing-co/#comments</comments>
		<pubDate>Thu, 27 Sep 2007 00:37:25 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Beer News]]></category>
		<category><![CDATA[Brewery Q&A]]></category>
		<category><![CDATA[Green & Organic Beer]]></category>

		<guid isPermaLink="false">http://www.blogaboutbeer.com/2007/09/26/interview-with-the-alaskan-brewing-co/</guid>
		<description><![CDATA[Right on the heels of my recent interview with Jon Cadoux of Peak Organic Brewing, this evening I got to chat with Heather Conlin, the Special Projects Manager of Alaskan Brewing Co. Here is what she had to say: What is your role at Alaskan Brewing? My role has sort of evolved over time, but [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="margin: 0in 0in 0pt" class="MsoNormal"><span>Right on the heels of my recent <a target="_blank" href="http://www.blogaboutbeer.com/2007/09/24/an-interview-with-the-founder-of-peak-organic-brewing/">interview</a> with Jon Cadoux of Peak Organic Brewing, this evening I got to chat with Heather Conlin, the Special Projects Manager of Alaskan Brewing Co. Here is what she had to say:</span></p>
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<p><span><strong>What is your role at Alaskan Brewing</strong>?<br />
<span style="font-family: Arial">My role has sort of evolved over time, but currently I work in human resources and am the special projects manager. So I do a lot of hiring, employee motivation, and performance reviews; my special projects have evolved, too. I started as a chemist in the brewery lab 7 years ago and then worked in both production and quality assurance, before settling on what I do now. My current special project is marketing, but I’ve worked with our I.T. department for the development of our production database, I’ve also worked on our website, and even on the retail side of the brewery. I’ve done a little bit of everything, really; we have a very collaborate environment here, you work where your interests lie. Alaskan Brewing has an active Rough Draft Program where employees from any department can participate – I’m currently working on convincing our brewer to try a Belgium Whit. It’s neat because we can really make those things happen.</span></span></p>
<p><strong><span><span><span>How did you come to work there?</span></span></span></strong><br />
<span style="font-family: Arial"><span>It’s funny; everyone has a story for how they end up in Alaska. Some people are born here but most people just sort of end up here – most people come on vacation and just never go home. I was born in Alaska but not technically raised there. But, after grad school—at the time having lived here none of my adult life—I decided to go home. So I packed up a 1974 motor home and headed out. When I got here, I looked for the best job available; I started at the university as an adjunct professor of business, but when I saw the brewery was hiring a chemist, I thought “how fun would that be” and before I knew it, they had hired me. And I’ve never been happier.  </span></span><span><span style="font-family: Arial"> </span></span></p>
<p><span><strong>What is your favorite part about working for a brewery?</strong></span><br />
<span style="font-family: Arial"><span>That every day is totally different: I wake up am and excited to come here. Also, you never know what the day is going to bring. The employees are what make it all happen – they’re passionate and are driving us to succeed every day; it’s an exciting environment to be in.</span></span></p>
<p><span style="font-family: Arial"><span><span><strong>…About Alaska?<br />
</strong></span></span></span><span style="font-family: Arial"><span><span>I’ve been fortunate to explore throughout the state recently and one of the things that’s so amazing is Alaska is HUGE, it is still very much a frontier – so really just the sheer size; but also the diversity of climates and the wildlife across the state. Believe it or not, Juneau is in the middle of a temperate rainforest, and right on the water, so we have all sorts of wild animals here that really are part of our lives. On the other hand, If you go further north, the terrain changes completely – I drove the <em>Top of the World Highway</em> through the artic tundra earlier this year. Every community in Alaska is so unique and the people here approach life with open eyes; there is a real can-do will about everyone and everyone is ready to take on life. It is harder to live life here, so relationships and bonds are a lot stronger.</span></span></span></p>
<p><span><span><span><span></span></span><strong>What is the coastal CODE program and what is Alaskan Brewing Co. doing to help</strong><span style="font-family: Arial">?<br />
</span><span style="font-family: Arial">Well, Coastal CODE started earlier this year to coincide with the launch of our Alaskan IPA. We have a long history of corporate philanthropy and environmental stewardship, and saw the CODE program as an opportunity to give financially to both of those. The program is really both a call to action and a grant-making fund; it’s completely non-profit and run by a group called <em>Ocean foundation</em>. The program has an advisory board which meets quarterly and awards 3 grants a quarter to support coastal clean up, awareness, education, and our Paddle Out events. There is one such event going on in California right now—with one of the extreme athletes—to raise awareness about the harmful effects of plastics in the ocean. He is currently paddling the length of California and talking to people about how they can help at every stop along the way. We’re also planning beach cleanups around each of his stops. Really we’re just trying to get the community out there and aware of what’s going on with our oceans and their health.</span></span></span></p>
<p><span><span><span style="font-family: Arial"></span></span></span><span><span><span><span><strong>Why should we care?<br />
</strong></span><span style="font-family: Arial">Oceans take up the largest percentage of mass on the earth and most people directly use the resources of the ocean in one way or another every day – we use it for recreation, fishing, and transportation – and people’s health depends on it. Every stream &amp; river everywhere flows into the ocean, so even if you’re in a landlocked state, you are still directly tied to the ocean. Oceans are a very large piece of the puzzle when it comes to global warning, too, and Alaska especially sees the effects of that. Here’s a neat fact for you: 180 million Americans make a total of two billion visits to oceans a year, and 75% of all recreation in this country occurs within a ½ mile of our shorelines. We should all feel comfortable using our oceans and using them responsibly.</span><span style="font-family: Arial"> </span></span></span></span></p>
<p><span><span><span><span style="font-family: Arial"></span><strong>How can others get involved</strong></span><span style="font-family: Arial"><strong>?</strong><br />
</span><span style="font-family: Arial">There are a number of ways people can be involved: start by visiting our website, <a href="http://www.coastalcode.org/">www.coastalcode.org</a>; there you can buy a t-shirt to show your support, and $5 of each sale goes directly to the fund. You can find volunteer info and links on the site, and you can donate directly to the fund. But best of all, drink our Alaskan IPA – 1% of all sales of the beer go directly to the fund, which is what is granted out to non-profits.</span></span></span></p>
<p><span><span><span style="font-family: Arial"></span></span></span><span><span><strong><span style="font-family: Arial"><span>What is the IPA all about?<br />
</span></span></strong><span style="font-family: Arial">The IPA is currently available in 9 states, however only on the west coast (sorry). It’s the newest product in our product line and features awesome graphics inspired by the coast of Yakutat, AK – a well-known cold water surfing destination. We recently funded a two-week beach clean up there, and sent our entire Brew Crew to Yakutat to help clean. We cleaned a total of about seven tons of garbage from the beach. There is no natural barrier there to protect the beach from man-made elements, so the beach collects garbage that flows in from all over the world. We found some very “interesting” stuff. </span></span></span></p>
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		<title>An Interview with the Founder of Peak Organic Brewing</title>
		<link>http://www.blogaboutbeer.com/an-interview-with-the-founder-of-peak-organic-brewing/</link>
		<comments>http://www.blogaboutbeer.com/an-interview-with-the-founder-of-peak-organic-brewing/#comments</comments>
		<pubDate>Tue, 25 Sep 2007 01:48:40 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Beer News]]></category>
		<category><![CDATA[Brewery Q&A]]></category>
		<category><![CDATA[Green & Organic Beer]]></category>

		<guid isPermaLink="false">http://www.blogaboutbeer.com/2007/09/24/an-interview-with-the-founder-of-peak-organic-brewing/</guid>
		<description><![CDATA[This evening I was lucky enough to sit down for an exclusive interview with Jon Cadoux, the founder of Peak Organic Brewing Co. in Portland, Maine. The pesticides used in non-organic farming have been linked to cancer, Developmental Toxicity, Reproductive Toxicity, Endocrine System Toxicity, Neurotoxicity, Immune System Toxicity, and more. The good news, however, is that [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>This evening I was lucky enough to sit down for an exclusive interview with Jon Cadoux, the founder of <a href="http://www.peakbrewing.com" target="new">Peak Organic Brewing Co.</a> in Portland, Maine. The pesticides used in non-organic farming have been linked to cancer, Developmental Toxicity, Reproductive Toxicity, Endocrine System Toxicity, Neurotoxicity, Immune System Toxicity, and more. The good news, however, is that in the past decade, sales of organic products have shown an annual increase of at least 20%, the fastest growing sector of agriculture. Please do all you can to support Peak Organic Brewing and the organic movement. What follows is a transcript of my conversation with Mr. Cadoux, enjoy:</p>
<h3>How did you first get into brewing?</h3>
<p>Like many of the best brewers, I got my start home brewing in college. My friends and I were real foodies and kitchen rats, so home brewing was a natural extension of that. Home brewing really builds a good foundation for brewing, since you’re coming at from an experimental and improvisational standpoint. It’s one thing to be able to read and follow a recipe, but the real key to success is to bring improv to your brewing, to push the boundaries of style. Along the same lines, my friends and I starting making crazy beers and really getting into it; at the same time we were starting to get incredible feedback on the beers we were making.</p>
<p>At the time I thought I was smart enough to not want to get into the beer business; I guess I was smarter back then. We were having fun with brewing in general, but soon started to get interested in the things happening with organic foods. It was then that I had the realization that the organic food we started to find was just “better”; organic food just <em>tastes</em> better, it’s incredible really. The quality of organic products really aligned with what we were doing to push the boundaries in our brews, so we decided to try and get our hands on organic brewing ingredients – organic hops and organic barley. That was eight years ago and at the time there was virtually no such thing; what <em>was</em> out there was hard to find. We made phone calls and sent emails all over the world. I think that growers were so surprised to hear from us—those were the early days of email—they were happy to send us ingredients. The good news is that everything we got was incredible, to the touch, to the smell, and the look. I think that those organic ingredients really brought our homebrew to a new level; in turn we were getting more positive feedback. People were saying “the stuff you’re making is as good as or better than the commercial stuff all ready out there”, and people were really getting into it. I think they too were starting to realize organic stuff simply tastes better. So we thought, “This is interesting, let’s give it a shot… and here we are.”</p>
<p>As competitive as the beer world is, I think Peak Organic is just winning because of the sheer quality of our product, that organic point of difference; we’re really just along for the ride. Being organic allows us to cut through the clutter of the commercial beer world, but really we’re like anyone else &#8211; just a bunch of friends who got into the beer business.</p>
<h3>What were the early days of Peak Organic Brewing Co. like?</h3>
<p>There is a lot of paperwork involved with selling things commercially, but even more when what you’re selling is alcohol, and even <em>more</em> when it’s organic. I was really blown away by the bureaucracy of it all. But I guess that saves the integrity of the organic products, and beer in general really—this way no one is out there selling poisonous beer or faulty organic products—it was just surprising. But once the product got out there, on shelves and into restaurants, like I said, we were really just along for the ride.</p>
<h3>Why did you decide to go organic?</h3>
<p>Organic ingredients are just better. I like to think that I have some good business sense and I knew it was best to brew with the best ingredients we could get our hands on. You can have the best marketing plan and the best distribution deals, but when all’s said and done, you succeed when your product is great; we survive with people who believe in sustainability. To me, it didn’t make sense to be in business if I wasn’t in a business with a purpose. Not just making beer but continuing to turn people on to sustainability.</p>
<p>At the end of the day, I took a look at the state of agriculture in our country right now – at the use of pesticides, at the determent caused by agriculture runoff, at what will happen if our country continues operating at a non-sustainable pace, I didn’t want to contribute to that. Really, I can’t think of a reason <em>not </em>to brew organically.</p>
<h3>Is it tougher to produce organic beers?</h3>
<p>It can be, yes; organic brewing—like organic products in general—is often more expensive. We’re lucky enough, however, to have been doing this for eight years, so we’ve built great business relationships with those same original farmers who were amazed someone was just calling them up out of the blue.</p>
<h3>What’s your favorite part about the industry?</h3>
<p>Making beer. At the end of the day, attention goes to a lot of other things, to marketing, to distribution, to personnel—and it has to—but tomorrow morning at 7:00<span style="font-size: 8pt;">am</span> I’ll be there brewing a batch of beer. It’s what I love more than anything else, so to be able to make money off of that is pretty cool.</p>
<h3>Why did you decide to open up shop in Maine?</h3>
<p>I’m from Baltimore originally and like a lot of people came up to New England for college. I’ve lived all over New England and traveled a great deal, but in the end, Portland just made sense.</p>
<h3>On your website you ask people to share their photos and explanations of their “peak experience” – what was yours?</h3>
<p>Someone take a picture of me at 7:00am tomorrow brewing beer, that’s what it’s all about. A lot of us at Peak are passionate surfers and outdoors people and that’s taken us all over the world, but at the end of the day – brewing beer is my favorite.</p>
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