From the monthly archives:

June 2008

Upcoming Portland Beer Events

by Luke on June 30, 2008

Hey all – sorry it’s been a slow week posting-wise in the BAB world but I’ve been super busy. Anyway, I wanted to point out a few upcoming events to the Portland locals (and those who are within a short driving distance and are lucky enough to be blessed with a D.D.). First, two events at Novare Res. The first, which takes place tomorrow (July 1st) from 6-9pm, will feature somewhere between 10-12 kegs of special Allagash brews (on both draught and cask) and special guest appearances from Rob Todd and the other owners and brewers from Allagash.

The second event at Novare will take place next Tuesday (the 8th) and it’s one which I am REALLY excited for – a very rare event here in New England and definitely one worth traveling for. Sam Calagione and all of the other owners, brewers, assistant brewers, managers, sales folks, distro guys… literally EVERYONE who has any ties to Dogfish Head Craft Brewery in Delaware will be on hand pouring some rare Dogfish brews, answering questions and giving away tons of Dogfish Schwag. The event will last from 6-8pm only, though, so make sure and get there early!

If you’re in town this Wednesday (the 2nd), I will be hosting — along with Jason Burks (hopefully) of beerbloggers.com and the Maine Beer Writers’ Guild — the very first “Beer Connoisseur Tasting” (unofficial name; I don’t know the real one) evening at Prost! International Tap House from 6-7:00pm. So please come by, drink some good beers and introduce yourself.

And, speaking of Prost!, they’ve been selected as the July venue for the Maine Beer Writers’ Guild meet-up on Wendesday July 9th. Check out mainebeerwriters.org for more information.

And hopefully I’ll see you at the bar!

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Are Craft Beers Dethrowning The King?

by Luke on June 25, 2008

I wanted to point everyone in the direction of a great, informative article which appeared on MSN Money recently (thanks to Gavin for the tip!) entitled “Will Microbrews Kill the King of Beers?”. The article includes a video and talk with Robin Ottaway, the sales manager and co-owner of the Brooklyn Brewery, details on the possible take-over of Anheuser-Busch by InBev and explanations of how “craft” beer is chipping away at the corner stone of macrobrewed beers,

Although craft beers account for only $5.7 billion of the industry, they have seen a 58% increase in dollar sales since 2004, according to the Brewers Association in Boulder, Colo. Last year, while imported and non-craft beer both experienced a growth rate of 1.4% in volume, craft beer enjoyed a 12% growth rate in volume, according to the Brewers Association.

The shift in consumer tastes — along with a commodities boom that has put pressure on profits throughout the beer industry — has put the jumbo players on the defensive. The industry’s No. 2 and 3 players, SABMiller and Molson Coors, respectively, are merging their operations in the U.S. and Puerto Rico. Their new company – MillerCoors – is expected to go into effect in July and will have a combined market share of nearly 30%.

Click here to read the rest of the MSN Money article.

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Yesterday marked the day of the inaugural Maine Grains & Grapes Festival, a summer beer (and wine) fest put on by the Androscoggin Chamber of Commerce and held at The Colisee in Lewiston. The Breweries and wineries in attendance included Atlantic Brewing Co., BlackSmiths Winery, Belfast Bay Brewing Co., Casco Bay Brewery, Fiddlers Winery, Gritty’s Brewery, Savage Oaks Vineyard and Winery, Seadog Brewery, Sebago Brewing Co., Shalom Orchard Winery, Shipyard Brewery, Stone Coast Brewing Co., Sunday River Brewing Co., Sweet Grass Farm Winery and Distillery, and Tanquay & Son Winery.

As is common among beer fests, there were two sessions to the event – 2 o’clock and 7 o’clock. My father, brother (who was visiting from Maryland for the weekend) and I all attended the 2 o’clock session. It was obvious from the get-go that this was the first year of the event and there were plenty of kinks that will need to be worked out for next year.

For starters, more than one person taking tickets at the door will move the lines along much faster. Secondly, The Colisee is much too large a venue for such an event; it’s larger even than the Portland Expo building where the Maine Brewers’ Fest — a much bigger, more established festival — is held every year. Because of the size of the building, the decent-sized crowd was dwarfed, which took a lot of that “festival flavor” out of the afternoon. The third, and biggest recommendation I have for next year, though, is never, ever hand out PLASTIC tasting “glasses” for such a festival. It cheapened the event immensely!

I’m sure there were some hard-to-find wines at the festival but not being much of a wine guy myself, needless to say, I focused on the beer. At first I was disappointed because the majority of the beers at the event are all readily available (if not on draft, than certainly by bottle) most anywhere in Portland. But then I remembered that this event wasn’t in fact in Portland, but rather a good 45 minutes north, so what may have been common-place to me might not have been for many of those in attendance. So I take back that complaint.

However, I must hand it to the Chamber – for a first-time festival, I think they did a pretty good job. There is much to improve on, sure, but I would have been shocked if there hadn’t been. For 2 o’clock on a sunny summer Saturday, the crowd was a pretty good size, and members of the Chamber were saying that they expected a larger turnout for the 7 o’clock showing.

It was also neat to have beer drinkers and wine drinkers in one place, both enjoying the same atmosphere. Festivals of this nature are usually too pretentious and exclusive one way or the other to include the other drink. I’m sure I saw women I knew were there for the wine trying some of the beers. And I’ll be the first to admit that one of the biggest surprises of the evening was a truly awesome honey mead from Fiddlers Winery (my other highlight was a nice, long chat with Pat Mullen, founder of Belfast Bay Brewing).

I definitely think that if the Chamber can make those few changes for the better, The Grains & Grapes Festival will be a great asset to the Maine Beer Scene for years to come.

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Well, it was a rainy, lazy Sunday ’round these parts and while I should have been writing a review of yesterday’s inaugural Grains & Grapes Festival (which I’ll get to very soon, I promise), instead I decided to create a cafepress storefront for blogaboutbeer.com. Now you can get the blogaboutbeer.com logo on everything from hoodies, to thongs for the ladies, and t-shirts for Fido (and so much more). So go ahead, buy some schwag and show your love for blogaboutbeer.com.

Cheers,
Luke

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Advertising in Unique Places

by Luke on June 20, 2008

In the world of advertising, the most successful campaigns are those that are really “outside the box” (I mean, how many of you have memorized the ads above the urinal or inside the bathroom stall of your local watering hole? Thought so.). So, with that in mind, this new Trojan brand condom ad campaign is pure genius.

Trojan has begun placing ads in the bottom of pint glasses:

And, from an outsider’s standpoint, the bottom of your pint glass is made to look like a pig’s nose when your beer is tipped upwards to drink (an obvious reference to the current Trojan TV ad campaign):

The truth is — as completely unavoidable as advertising is quickly becoming — if you’re out at a bar, on the prowl, and a few beers deep, maybe a quick reminder to buy a condom isn’t such a bad thing…

source: “A Condom in my Beer” [HolyJuan]

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