A beer that was once both respectable & fashionable, Stella Artois has no doubt lost some of its glamour. But Britain’s Telegraph reports today, in an effort to reclaim its glory, the beer will soon be undergoing a major change – before long, the beer will be known simply as Artois (and then simply as some weird symbol after that). According to the article which appeared in the Telegraph,

The beer has been derided by a judge who said it was a a word he heard too often in his courtroom when dealing with drunk young men.

The company hopes the name change, coupled with a re-branding marketing kick, will help shed the new-found negative stigma and help Artois find its place atop the thrown once more.

Filed under: Beer Advertising • Commercial Beer News

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